Do you know the Pantone Color of the Year programme? Every year, the Pantone trademark selects a very specific shade to be the colour of the year. It's not a simple decision, although at first glance it may seem so, as it involves many people and reasons why only one is the winner.
It was established in 1999 with the aim of engaging the design community and colour enthusiasts around the world to promote the importance of the relationship between colour and culture. To choose the colour each year, this extensive group of experts scour the world for new colour influences through art, film, design, experience, technology, psychology, fashion and more.
All this data is analysed and a conclusion is reached, resulting in a pure colour that perfectly reflects what is happening globally at that moment. This colour expresses a mood, global attitude and collective desire in the form of a distinctive and unique shade. ‘It reflects a lifestyle trend’.
Mocha Mousse
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Mocha Mousse, Pantone colour 2025
It is an extremely versatile colour, as it can be used as a base to enhance other colours in a wide range of palettes. Although it is not something new, the power of brown and earthy colours, if you still don't know its possibilities, don't miss our post about it! Undoubtedly, Mocha Mousse envelops us with its sensory warmth, almost provoking a sensation of smell and taste. A tasty, intense and warm shade of brown. It suggests the delicious quality of cocoa and coffee. It honours and embraces the sustainability of our environment, appealing to our desire for comfort. So, is 2025 really going to be like that?
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