The great secrets of Lettering M Flor Castellano is available to buy in increments of 1
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Lettering, one of the longest-established specialities in applied graphics, is experiencing a second golden age. The uniqueness of each work and its handcrafted manufacture have acted as a counterpoint to the digital world and are returning this century-old art to the place it deserves in the practice of design.
This basic manual recovers the principles and techniques of handcrafted lettering drawing to make them known to today's students and professionals and to any fan of the beauty of this art. From what lettering is and how it differs from typography and calligraphy, through the principles of composition and the most recurrent ornamental resources to artistic styles or the design process, this book reveals the secrets necessary to immerse yourself rigorously in the technique and practice of drawing handmade letters.
With this book you will learn to:
Educate your eye to recognise the art behind street lettering.
Use the specific terminology of the profession
Use the basic tools such as nib and felt-tip pen
Recognise typographic styles and apply them appropriately
Work correctly with structure, hierarchy and distortion
Apply basic ornamentation and flourishes
Play with colour and textures
Digitise your work and process it with a vector drawing programme
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https://hartem.com/en-us/the-big-secrets-of-lettering.html32936The great secrets of Lettering M Flor Castellano<p>Lettering, one of the longest-established specialities in applied graphics, is experiencing a second golden age. The uniqueness of each work and its handcrafted manufacture have acted as a counterpoint to the digital world and are returning this century-old art to the place it deserves in the practice of design.</p>
<p>This basic manual recovers the principles and techniques of handcrafted lettering drawing to make them known to today's students and professionals and to any fan of the beauty of this art. From what lettering is and how it differs from typography and calligraphy, through the principles of composition and the most recurrent ornamental resources to artistic styles or the design process, this book reveals the secrets necessary to immerse yourself rigorously in the technique and practice of drawing handmade letters.</p>
<p>With this book you will learn to: </p>
<li>Educate your eye to recognise the art behind street lettering.</li>
<li>Use the specific terminology of the profession</li>
<li>Use the basic tools such as nib and felt-tip pen</li>
<li>Recognise typographic styles and apply them appropriately</li>
<li>Work correctly with structure, hierarchy and distortion</li>
<li>Apply basic ornamentation and flourishes</li>
<li>Play with colour and textures</li>
<li>Digitise your work and process it with a vector drawing programme</li>
<li>Make a living from lettering as a profession</li>
<li>Format: 21x24 cm</li><li>Pages: 168</li>
<li>Language: Spanish</li>
<li>Author: Martina Flor</li>
<li>Year: 2020</li><li>MODEL: 9788425230219</li>
<p>Publisher: Gustavo Gili</p>https://static.hartem.com/media/catalog/product/l/o/los_grandes_secretos_del_lettering_1.webp0instock31.13010031.13000https://static.hartem.com/media/catalog/product/l/o/los_grandes_secretos_del_lettering_1.webp/Gustavo Gili/Caligrafía/Libros, revistas y publicaciones/Hartem, Fine Arts/Hartem, Fine Arts/Lettering1513880824000
