Delve into the world of the animation, illustration and video game industries to learn how they prepare and design their characters. A must-have for students and professional character designers, this book focuses on how to adapt your work to the individual needs of audiences, media, marketing and production, while still creating dynamic, imaginative and original characters.

You will learn about the design process from the perspective of the entertainment industry and how characters are created for animation, illustration and video games. You will follow professional artists through the main stages of creating an original brief, from the mental recreation of initial ideas and the generation of thumbnails, to the assembly of sketches and the final presentation.

You will discover how artists deal with feedback from their clients and how they integrate it into their creations.

You will design your own characters with valuable tips, industry information and expert advice.