The new age of kitsch

• An essay on the civilisation of excess.
• Kitsch has changed. What was once considered a style of bad taste, relegated to the decorative sphere and associated with bourgeois aesthetics, has been transformed into a global "neokitsch" that permeates architecture, leisure, fashion, show business and even digital communication.
• Its influence has grown so much that it has given rise to a "luxury kitsch", adopted by major brands and financial elites. Expansive and omnipresent, it is no longer limited to objects or images, but shapes a veritable civilisation founded on the logic of excess: the civilisation of "too much".
• Gilles Lipovetsky and Jean Serroy do not limit themselves to a nostalgic critique or a moralistic judgement, but explore kitsch as a central phenomenon in the anthropology of modernity, revealing the human need for escape in a world dominated by the aesthetics of the ephemeral and seduction.
• Instead of reducing it to a superficial frivolity, they analyse it as an interpretative key to our times and place the problem in its real context.
• This book does not seek to condemn it, but to offer a lucid and penetrating reading of modernity, with its contradictions and excesses, to show that kitsch is not something to be eradicated, but to be understood in all its complexity.
• No. of pages: 480.
• Language: Spanish.

Publisher: Anagrama.