Graphic Design. 1980 - Today

Through the turbulent events of the last century and a half, graphic design has distilled the spirit of each era with its vivid and orderly synthesis of image and idea. Whether in the form of minimalist packaging or colourful advertisements, ambient graphics and elegant interfaces, graphic design is as much about reflecting the aspirations and values of society as it is about conveying information.

This vibrant compendium, now published as part of our popular Basic Art series, traces the evolution of graphic design from its beginnings in the 1890s to the present day. With his extensive knowledge of the discipline, Jens Müller has selected hundreds of examples from around the world, which are presented organised by decade.

Each chapter also includes brief introductions to significant movements and influential publications, as well as concise biographies of design geniuses such as Massimo Vignelli (New York underground signage), Otl Aicher (Lufthansa identity), Paula Scher (Citibank identity), Milton Glaser (I Love New York), Louise Fili (packaging) and Stefan Sagmeister (handmade posters).

This succinct but rigorous collection reflects the development of a constantly changing and challenging creative field. The design classics that Müller has selected act as coordinates and help to trace the undisputed influence of graphic design on our everyday lives. It is both a practical introduction and a grounded analysis of how graphic design shapes our choices, from the products we buy and the media we consume to how we behave and think about ourselves.

• Pages: 96
• Language: English
• Author: Jens Müller
• Year: 2025
• MODEL: 9783754400241

Publisher: Taschen